Article

Learn these tactics for getting a top job

Applying for a job requires planning. You need to treat it like a sales campaign. The product you’re selling is you.

Most sales people are taught the AIDA formula when they first begin.
The letters stand for;
Attention
Interest
Desire
Action

1. First you need to get the attention of the hiring manager. This can be done by writing a punchy covering letter attached to a sizzling resume.

In your letter make sure you highlight your qualifications for the job you are applying for.
Yes, this sounds obvious, but a lot of applicants fall down on this point. Look at what is being asked for in the job advertisement. Take the relevant bits of your work history that match, and bring them out in the letter.

Do the same with your resume.
You should change your resume with every job you apply for to make sure it matches up with the specification in the job ad.

If you do this right, you will get the attention of the person doing the hiring.

2. Create interest. This again can be done on your resume. After you have made sure your work experience lines up with what is being asked for, go into more details about how your work history. Let there be no doubt how you qualify for the post.

A good idea is to imagine you are the one doing the hiring. What would peak your interest? What is it in the resume that makes you want to get them in for interview?

3. Desire is usually best created at the interview.
When a sales person is attempting to sell a product, they need to build up a desire in the mind of the prospect.
Often a buyer is looking to solve some sort of problem.
If you were the sales person, you would be guaranteed to get the sale if you could convince the buyer that your product could do just that.

What problem is the hiring person trying to solve?

4. A sales person wants the customer to take action and place the order, Action is what you want the hirer to take. And the type of action is giving you the job. If you have done the first three steps correctly, this one should just slot onto place.

To help things along, it doesn’t do any harm to give the impression that you have more interviews lined up, in the very near future.